Alex Nechifor Designer, Animator, Illustrator

ABOUT

Nike's Super Bowl 2024 campaign for the launch of Air Max DN included this alien character. Part of that campaign was plai's seemingly impossible task of making the MSG Sphere disappear, no matter the weather conditions or what is being shown on the sphere, using machine learning based recognition tools and AR. After recognizing the sphere, the effect replaces it with the dancing alien.

My role was to rig and animate this super cute character. And just as a note, the off-line render included in this video was not part of the campaign, I just did that for fun in my spare time and to try out Arnold in Maya.

MADEIT CREDITS

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