ABOUT

Concept
For Hellenbrand's first major video ad, I sought to produce a video that humanized water. My concept was to follow water's journey through the perspective of a Mother and Daughter.

Execution
Three weeks of development and production took place in order to meet a tight deadline. Filming spanned across several hundred miles around the of Wisconsin to film rivers, valleys, lakes, and bodies of water. For scenes, we could not film stock footage was used.

Results
The client loved the final product and showed it at trading shows in the state as well as promoting online through their social channels.