ABOUT

iamrhp was a branding project i lead and created for RHP, a housing association in
and around Richmond.

iamrhp is a cultural change programme aimed at creating a more engaging place to work. The brand had to be flexible,
innovative, amusing and constantly evolving to keep employees captivated.

At the heart of iamrhp is the green dude. An inclusive mascot created to be separate from gender, race, age and
religion to help include everyone. To date I have created over 350 green dude images.

iamrhp is shown over a massive range of outcomes including wall vinyls, paper craft, plasticine, booklets, folders and
even a mascot costume.