ABOUT

The brief:
“We want to transfer our Social Responsibility Report into digital platforms.”

The solution:
There was the original print version, which was dynamically transformed into an iPad & Android app, and also a browser-based version was created.
In addition to the content, Unilever wanted to promote its digital principles: "be human, be real, be connected and don’t forget to have fun!".
We’re talking 100% digital publishing strategy here, and I take pride and pleasure in the fact that all content was produced in-house.
The app carried the clear and consistent voice of Unilever to its audience: human, open, connected, entrepreneurial, optimistic, fun, authentic, collaborative, fresh, serious, but never heavy-handed.