ABOUT

The brief:
“Creatively transform a typical corporate magazine into an attractive and interactive application, in order to highlight the great variety of the client’s activities to an audience of thirty-five countries.“

The solution:
This magazine already had an iPad version; however it was somewhat flat, like a simple pdf document. Balancing features and content was a constant challenge, so I needed to create an anticipation of experiencing the content in a fresh way. I worked closely with the publisher, and together we went from blank canvas to an award-winning publication that achieved its objective: to develop a conversation with a diverse readership and a global audience.