ABOUT

The brief:
“Create digital signage content for the promotion of products inside and outside our new concept store.“

The solution:
This project was launched simultaneously with the construction of the store. That enabled us to design content that would loop on strategically placed screens in order to influence the buying mood of the visitors. We also created content for holographic projections on the store windows, combined with theatrical lighting and live objects. In that way, a unique experience visible to pedestrians and drivers was created.