Alexa Sokol art director and brand engineer

ABOUT

Assignment:
New visual identity for a contemporary lifestyle brand for babies
Brand identity, Brand platform, Concept book and Visual identity - logo design, packaging and labeling design.

Concept was created for upper middle segment of Indian market.
The founders wanted to fill in the gap in the Indian market for baby sleeping wear and to create the first brand in India that mixes Indian production techniques of sawing, knitting, weaving with a western contemporary look.

MADEIT CREDITS

  • private, IndiaClient
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