ABOUT

Assignment:
New lifestyle brand for men + Sponsored magazine of the brand
Brand identity, Brand platform, Sponsored magazine (full execution) and Brand activation

'Manngup' is imagined as a lifestyle brand that produces casual and formal wear with a playful twist. It welcomes and embraces a youthful spirit of its target audience, and supports their boyish behavior.

'Berett' is sponsored magazine of 'Manngup' that stands as a symbol of revolution against matureness.