ABOUT

Assignment:
retail and catering set up in a single new environment

IJ Local is commercially sustainable and social project that unifies retail and catering solution in a single new environment. It offers an alternative retail and catering setup by connecting urban communities to each other and to the rural communities.

IJ Local is created for the young and up & coming families who carry the feeling of authenticity, who nurture the sense of neighborhood culture and have strong awareness of what they buy and how they live.

In the past several years NL Government is caring out a substantial renovation of IJ area with an intention to create new vibrations in that zone that will be more appealing to the newcomers mainly targeted as young families. My ambition was to fit this vision and make the neighborhood with this concept even more exciting for the newcomers, and to praise and promote new community feel.