Alexandra Warren
Client Services Director
ABOUT
The coastline of Tasmania is incredibly unique given the proliferation of dolerite, so for this small batch Tasmanian whisky, these were our inspiration. Each stopper was produced from a stone material similar to dolerite, rough-hewn to emulate the stone formations, texture and colour. The typography was stacked vertically to mirror the tall dolerite columns, and the language spoke to the artisanal nature of the product with “Made by Tasmania” on the back of the bottle speaks to the 100% Tasmanian ingredients of the whisky and the influence of the landscape and terroir on the liquid.
MADEIT CREDITS
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JindingClient
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Anna HamillChief Strategy Officer -

Bill SuProject Manager -

Frances ChapmanAgency Art Director -

Kristian BullAgency Photographer -

Lloyd RichardsAgency Production Director -

Margaret NolanChief Creative Director -

Michael Hang LuSales Director -

Alexandra WarrenClient Services Director -

D&AD
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