Alexandra Velasco Consultant

ABOUT

Wake Up is a story about finding your humanity in a world that sometimes feels designed to diminish it. The film actualizes the proverbial “rat race” as a surreal metropolis inhabited by anthropomorphic rats. The rodent society we observe is one that’s unquestionably their own, yet undoubtedly familiar.

We follow Horatio, our furry protagonist, and discover a world burdened by routine. The daily grind has stripped all the rodent citizens of their spark—well, almost all of them. Horatio comes across a few rats who’ve found a simple yet profound joy that rekindles their humanity: Xbox.

MADEIT CREDITS

  • XboxClient
  • Aaron ReynoldsSound Designer
  • Amanda CohenSenior Project Manager
  • Andrew DiemerSenior Designer
  • Beth BeckmanGroup Brand Strategy Director
  • Charlotte SimonsArt Director
  • Clark CoferCommunications Strategy Director
  • Connor HaganSenior Producer
  • Cory SoutoAssociate Film Producer
  • Courtney LukMarketing Manager
  • Craig McNaryHead of Global Brand
  • Dan SimonettiHead of Business Affairs
  • David BersanettiProduction Designer
  • David FincherDirector
  • Derek Man LuiCreative
  • Eleni GiannopoulosProducer
  • Elizabeth FedericoGroup Account Director
  • Ellese ShellExecutive Producer
  • Fiona WangData Strategist
  • Giancarlo RodasExecutive Creative Director
  • Irma PerezSenior Brand Strategist
  • Jared SchermerCopywriter
  • Jayda HillAssistant PR Account Executive
  • Jeff CronenwethDirector of Production
  • Jen BeitlerExecutive Producer
  • Jenn MannHead of Production
  • Joseph RussomanoCreative Director
  • Josh MunseeDirector of Integrated Marketing
  • Julian VelascoSenior Project Manager
  • Ludo FealyCreative Director
  • Mara TechamMusic Supervisor
  • Marcia WigleyHead of Production
  • Megan DennehyBusiness Affairs Manager
  • Melanie FougeresAccount Director
  • Michelle FearsSenior Marketing Manager
  • Mike LadmanSenior Music Supervisor
  • Nallely RamirezSenior Project Manager
  • Paul WattsEditor
  • Romain ChassaingDirector
  • Ross CulliganVFX Producer
  • Ruben MercadalHead of Production
  • Ryan HadfieldCompositor
  • Scott BellChief Creative Officer
  • Sean LackeyMarketing Lead
  • Sean La’BrooySenior Data Strategist
  • Sosun TarinAccount Manager
  • Sterling GrubeData Strategist
  • Temnete SebhatuCreative Director
  • Titus Wouda KuipersPR Manager
  • Tomas ColemanCopywriter
  • Tres ColacionExecutive Creative Director
  • Ty MatsunagaData Strategy Director
  • Vicky FerraroExecutive Producer
  • Viktoria BurakDesigner
  • * Stefane Rosagroup account director
  • * D&AD
  • * Ash LockmunLine Producer
  • * Shannon ChoiDesigner
  • * Alexandra VelascoHead of PR
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