Alexandra Pavlova Graphic Designer

ABOUT

Theodore is a conceptual coffee shop in France. It is named after a fictional character, Theodore, an aesthete, intellectual, and coffee lover. His image became the brand's mascot and formed the basis of the logo. When visitors enter a coffee shop, they seem to enter the last century. There is music playing on a vinyl player, you can choose what to read from the book collection, vintage furniture is preserved in the interior. This feeling of an old movie has become a metaphor for identity. This is reflected in typography, the use of illustrations, and vintage photo editing.

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