ABOUT

Identity for the Italian clothing brand "ribelle". The brand creates fashionable, bold, creative clothes that not everyone will decide on. The products have a unique cut, which gives room for the client's creativity.
The name "ribelle" in Italian means rebel. This is the choice of those who are not afraid to declare themselves. 
A brand for people who want to stand out and create their own rules in the fashion world, for real rebels. This is what formed the basis of the identity. 
The rebellious, bold character of the brand is realized graphically through sharp shapes resembling glass fragments, gradients, as a reference to flames, and accent typography are bold manifestos of rebels. The elements of the logo also reflect the daring spirit through sharp corners and characteristic serifs.

art director: Semenova Diana
mentor: Ksenia Bolotskaia
designer: Alexandra Pavlova
design course: it's base