About me

With over 18 years' experience delivering global live events, Alexandra Crawley has built a career producing and leading large-scale, high-impact experiences across culture, sport and entertainment. From the Edinburgh Fringe Festival and New York Comedy Festival to Glastonbury, Boomtown and Latitude, her work spans some of the world's most recognised stages.
For the past decade, Alex has worked alongside founder Adam Goodman, leading the team at A*live and overseeing the agency's day-to-day operations. During this time, she has directed the production of major moments including the Laver Cup at The O2 and the world premiere of Paddington 2, while also leading work for global brands such as TikTok, Hendrick's Gin, Monkey Shoulder, Dulux and .
A calm and experienced leader, Alex combines operational excellence with a deep understanding of how to deliver complex, high-profile events with precision, creativity and impact.