ABOUT

Almost 2 years of pandemic. Almost 2 years of missed experiences. How can a discount supermarket touch German society and draw attention to the situation of young people?

Corona demands a lot from all of us: contact restrictions, lockdowns, home schooling. It is especially hard on young people, who miss out on the most exciting time of their lives and are unable to have important experiences of their youth. And although they pay a high price to protect their loved ones, their needs have been neglected, trivialised or even forgotten during two years of pandemic.

Understanding for our customers instead of classic advertising messages.

We want to prove to our customers that we, as the discounter in the neighbourhood, listen and understand their situation. With an emotional online film that portrays not only the beautiful but also the sometimes painful experiences that are part of growing up, we want to bring the topic into people's minds. With an additional raffle, we are also translating our message into reality and giving young people 5,000 unique experiences.