Alexander Schill Global CCO

ABOUT

The O₂ network has won multiple awards. The technology magazine connect has once again rated the O₂ network “very good” in its major independent network test. With ‘The Visible Net’ campaign of O₂ and Serviceplan Bubble, it can now also be experienced visually.

To achieve this, innovative technology was combined with artistic skills. As a first step, the O₂ network signal was measured in various locations in Germany. Then, the data was transmitted to an LED bar hanging underneath a drone which converts the data into light impulses. The stronger the network signal, the brighter the light. With the aid of long exposure, photographer Kai-Uwe Gundlach was able to create a visible network from the light patterns of the LED bar. Director Mau Morgó was responsible for the film.

MADEIT CREDITS

  • O₂ TelefónicaClient

The Visible Net

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