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Following on from the innovative ‘The Visible Net’ campaign, when O2 and Serviceplan Bubble made O2's 5G network visible, the new ‘For Every Home’ campaign focuses on O2's Internet@Home fixed network offer: For this purpose, O2 and Serviceplan Bubble created ‘Every Home’, which combines the typical cross-section of German homes in one building. In ‘Every Home’, O2 provides the right Internet service to meet the needs of different residents.

The large-scale campaign under the motto ‘Home internet. For every home’ , includes a TV spot that can be seen immediately on all major channels and is accompanied by print, OOH, online, social media ads and a longer-form film shown in German cinemas.

The beautifully crafted film was directed by Rodrigo Saavedra out of Rekorder, with DOP Benjamin Todd and 3D production by Sehsucht Munich. The eye-catching sets were designed to give an insight into different apartments, in a Wes Anderson-style fly on the wall style.