Alexander Kalchev CEO /​ CCO

ABOUT

During the Paris 2024 Olympics, the most difficult challenge for brands was to get noticed, and this is even more true for those who were not partners of the event.
McDonald's France's strategy? Being part of the conversation on social media with legitimacy and humor. By chance, one of the highlights of these Olympic Games was the basketball match between France and the USA… and the best player was named after one of our products.
So we took it and decided to create an exchange between McDonald's France and McDonald's USA and to maximize the visibility of the activation. And it worked!

MADEIT CREDITS

  • McDonald'sClient
  • Cédric LedouxDirector of Strategy
  • Celine MaléBusiness Director
  • Clément BrossardMarketing Director
  • Edouard FrapierHead of Social Media
  • Élise LassimoulieSocial Media & Community Manager
  • Geoffrey TournevacheClient Communications Manager
  • Jean-Guillaume BertolaChief Marketing Officer
  • Jordan BlondelSocial Media & Community Manager
  • Leïla AbdallaouiBrand Marketing Manager
  • Marion ThieryCreative Director
  • Mathieu BliguetGeneral Manager
  • Nicolas PageaudArt Director
  • * D&AD
  • * Alexander KalchevCEO / CCO
Add yourself to this project

Olympic Curry

*
*
*
*

Comments
Project tags
SHARE