ABOUT

Creation of all Williams F1 Team race collateral for 2012 season. Optimising sponsor visibiltiy was achieved by liasing with sponsors, board directors and market researchers.
Touch points:
F1 Car
Garage
Drivers’ overalls
Mechanics overalls
Sponsor logo visibility
Water bottles
Paddock Club environment
Race Programme
Photoshoots
Partner events
Exhibitions
Website
Stationery