ABOUT

Requirement.
1. Product in hand - 1,000,000 units
2. Build on the success of last years Festival activation
Insight.
Target audience: 15-25 year old’s who live for the weekend, who want that little extra from life; moments in time and memories for them and their mates.
Lucozade Energy is packed with Glucose giving your brain extra energy late in the day.
With ‘Energy’ at the heart of the experience, create a
destination that generates “YES” moments for “you and
your mates”
Response.
The YES Arena:
Two DJs play two different styles of music from one stage.
An 800 person capacity arena visited 5 of this years biggest festivals: Beach break live, T in the Park, Latitude, Global Gathering, and V Festival. Visitors could tune in to either DJ through wireless headphones.
An ID, 4 sheet and booklet was developed to support the experience.
Defunct headphone wire created a bespoke font, which then formed the main part of the ID. The headphone wire font was used for call to action around the arena.
A 3m high light-bulb illuminated YES was designed and built as a backdrop for the YES Arena stage. Fully controllable, the illumintaed YES was photographed and used within promotional posters.
The YES Arena booklet detailed and reinforced the