ABOUT

Mad Hatter Brewery is a start up
brewery based in Somerset
that approached me to develop a
label for a range of bottled beers.
The client requested an appeal to
the younger generation of drinkers
of fine beers by their exceptional
character.
Approaching the design of these
labels there was a need to express
the strength and character of the
beers with a contemporary feel,
while still producing a visually
distinctive range to attract the
younger customer by the use of
hats which link it to the brewery
name.