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About me

With over 20 years of experience in design, art direction, and creative direction. Known for building high-performing on-site teams for some of the world's biggest brands in the UK and across EMEA. I specialise in creating dynamic visual languages that drive brand purpose across digital and social platforms. A pioneer in integrating AI into creative processes, I've been leading AI-driven design, shaping innovative solutions across various categories.

With a deep passion for graphic design and visual storytelling, I bring a relentless enthusiasm for experimentation, new technology, and pushing creative boundaries. I love to inspire teams and brands alike, sharing knowledge and fostering a culture of growth, creativity, and innovation. Whether pioneering cutting-edge techniques or championing the power of design, I lead the charge in shaping the future of design and branding.

Details

AvailabilityLooking for work

ContractPerm

LocationLondon, United Kingdom

Skill LevelDirector

LanguagesSpanish (mother tongue), Finnish (basic level)

Tagged Job TitlesDesign Director

Recommendations

Currently No Recommendations

Skills

AI, Brand / Logo Design, Branding, Digital Marketing, Graphic Design, Illustration, Social Media

Sector Experience

Beauty, Design, E-Commerce, FMCG, Food & Beverages, Personal Care

Clients

Britvic, PepsiCo, Starbucks, Unilever

Awards

DMA Award Silver

Activity

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Followers3

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Creativepool member since 14 February 2025

Work
Articles
Achievements
Activity

Alex's achievements

Judging

Alex Varela has sat on the Creativepool Annual jury.

Annual 2025 Judge Graphic

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