ABOUT

CHALLENGE
Reposition Shakespeare as a serious fishing brand with a nod to its heritage.
IDEA
There are over 5 million anglers in the UK and after years of retailer discounting which devalued the brand, it was time to get the Shakespeare back at the top of fishing’s ‘must have’ wish-lists. Heroically shot in Force 9 gales and just 2 days, it was used across Print, Digital, Brochures – the campaign appeared in 20 different media titles. Featured in Lurzer’s Archive.