About me
I am an art director based in London. I specialise in sportswear, fashion, and youth culture. I've worked both within agencies and direct with brands through my studio, Possibly Maybe, to tell stories that engage audiences, focusing on high-quality output. In the late-2000s, I cofounded the cult UK streetwear publication The Daily Street, serving as art director and editor for its duration. Through my work with The Daily Street, I actively help shape the landscape of streetwear in the UK. Following this, I launched Crepe City magazine, a print publication focused on sneaker-collecting culture, publishing five issues globally as creative director and editor. Today, I create campaigns, brand identities, editorials, publications, brand partnerships, and activations for cultural disruptors and global market leaders. I also curate an Instagram library of cultural artefacts called Sticker Archive (@stickerarchive).
Skills
Art Direction, Branding, Copywriting, Creative Direction, Marketing
Sector Experience
Advertising, Fashion, Footwear & Accessories, Lifestyle, Marketing, Sports
Clients
Adidas, ASOS plc, Converse, Estee Lauder, JD Sports, Nike, PUMA, Under Armour, Unilever