Alex Popescu Art Director | Digital Artist

ABOUT

As part of the creation process for the Toblerone Global Brand Campaign, I had the privilege of collaborating during the post-production phase of this large-scale, international project. The complexity of the materials involved required a meticulous approach to editing and refining the final, approved key visuals. I was in charge and directly involved in managing the editing process, ensuring every element was crafted with precision and elevated to the highest standard, based on the feedback received. Like assembling a 'Swiss watch', this work demanded attention to detail, high precision, and seamless coordination with a talented team across Europe. This experience not only sharpened my high-end post-production skills but also reinforced the importance of collaboration in delivering key asset materials for a successful global campaign.

Creative Agency: LePub Milan x Amsterdam
Production: Bread Content
Photographer: Manu Fauque

MADEIT CREDITS

  • Toblerone | Mondelez InternationalClient
Contributor:

Alex Popescu has been a Contributor since 31st January 2019.

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NEVER SQUARE / Toblerone

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