Alex Popescu Art Director | Digital Artist

ABOUT

As Art Director, I conceptualized, designed, and executed a departmental movie mood campaign that featured key visuals for each department, capturing a distinct cinematic essence. I developed unique visual themes that not only reflected each department's identity but also ensured that all assets were aligned with the overall vision.

In addition, I managed the art direction of our employer branding videos, working closely with the production team to create engaging content that complemented the key visuals. This initiative ultimately enhanced brand visibility and nurtured a stronger sense of community among employees.

MADEIT CREDITS

  • GroupamaClient

Who pooled - Groupama / Employer Branding