Alex Popescu
Art Director | Digital Artist
ABOUT
These visuals were part of a PENNY advertising campaign to announce the reopening of their stores in each of the big cities in Romania. All the layouts were treated in the same cartoonish style but the elements that composed them were carefully chosen to create an identity for each and every city.
Agency: Papaya Advertising
Copywriter: Valentin Lica
Account Director: Simona Stefanescu

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