Alex Okada Chief Creative Officer

ABOUT

Havas Lynx collaboration with Earswitch to create the first race unbiased core oximeter.
Health inequalities can’t be ignored, contributing to millions of early deaths in England alone. Medical technologies play a part in these failings, with devices such as common pulse oximeters, reported taking inaccurate, life threatening, readings from people with darker skin. Pulse Oximeters have a fatal flaw for black skin. They have been proven to overestimate oxygen saturation levels in dark skin by up to 7%. This is the difference between getting life-saving oxygen and being sent home with a paracetamol. Airquity, empowered by EarSwitch, is a non-invasive biometric sensor that records medical-grade, real-world, and racially inclusive health metrics from the inner ear canal. Where all skin looks the same and melanin can't affect the accuracy of the device. Since launching Airquity, Earswitch has been accepted onto the Innovative Devices Access Pathway programme, a scheme that accelerates lifesaving medical devices into the NHS (Uk’S Healthcare system). Airquity has the potential to prevent millions of black people from experiencing oxygen distress.

AWARDS

Cannes Innovation Silver Lion
Cannes Pharma Silver Lion
Clio Health Gold
D&AD Future Impact Pencil

MADEIT CREDITS

  • Nick GompertzClient
Annual 2018 JudgeOOH Project featured: on 8th July 2024 Contributor:

Alex Okada has been a Contributor since 25th November 2015.

Invite x3

Airquity

Comments

SHARE