Alex Merrett Project Manager

ABOUT

Whilst working at Here Design, the studio was briefed on a project for PepsiCo brand Alvalle, who were tasked with re-positioning this well known Spanish gazpacho to a more premium and discerning audience here in the UK.

As part of the brand activation of the new identity designed by our brilliant in house design team, I was one of the production managers tasked with bringing to life a serveware kit to help influencers engage with the new brand. I produced the outer tubes, the serveware booklet, coasters, postcards along with my colleagues who worked on the besgoke glassware.

The project was a huge success, so much so that the following year we wrote, designed and produced The Alvalle Cookbook. I managed and worked with our client from beginning to end to help ensure we made a brilliantly innovative and beautiful cookbook that was authentic to the new brand identity.

MADEIT CREDITS

  • PepsiCoClient

Alvalle - brand identity, print design, publishing

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