ABOUT

Brief: To create a logo and branding for Wild Geese Bakery - a new bakery business. The client was keen for a simple icon that could be used across various assets and would become synonymous with the brand, in the hope that the business name needn't always appear with it, and that the symbol could be used in future with other 'arms' of the business as they expanded.

The brief for colour, branding and style was to promote feelings of authenticity, simplicity, wholesomeness and tradition.