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This was a short video message from Michelle, one of the co-founders of the company. The video specifics are mostly aimed at recruiting nurses and care workers to the business. It briefly outlines the application process with a brief insight into Newcross values and vision.

The video was and is primary uploaded onto the Newcross website but also on Vimeo, which is an optimized video-sharing website that allows members to view, upload, share and promote their videos with a high degree of customization. There are over 100 million monthly viewers watching on Vimeo.