ABOUT

THE CLIENT: Newcross Healthcare
PROJECT: Brand Book
SIZE: 210x148mm, 32pp
SOFTWARE: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Newcross Healthcare provides highly trained nurses, carers, clinical expertise and
administrative staff to help care for sick and vulnerable people across the UK.

I joined Newcross Healthcare in 2014 and my first task was to develop a set of branding guidelines for the (then) current brand, 2 years down the line the company went into a major re-brand. This new ‘re-brand’ was used across all digital, online, web and social media platforms and media channels, as well as all printed and marketing material.

The Newcross Healthcare brand book is the definitive brand style guide or a brand guide, the document that sets distinct guidelines for maintaining brand identity across all aspects of the business.

Branding is important because not only is it what makes a memorable impression on consumers but it allows our customers and clients to know what to expect from our company. There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation and logo.