ABOUT

THE CLIENT: Herts for Learning
PROJECT: Littletown Nursery School 2018-19 Prospectus Brochure
SIZE: A5 148x210mm 12pp
SOFTWARE: Adobe InDesign. Adobe Illustrator, Adobe Photoshop

My brief was simple, to rejuvenate and refresh, the priority was to increase pupil numbers. With new management and new equipment, a new ethos was created. The school has a very natural and maternal feel and I wanted to represent this in the brand. The main school logo shows an oak tree, so it seemed only fitting that we would use an acorn accompanied by the corporate font but complimented by a more playful typeface for “Nursery”.

I spent careful attention to the ‘colour ways’ used and wanted a natural look and feel to be evident. With the school having great outdoor areas, with nature being such a big part I introduced a mascot into the design in the form of a little red bird. This brand element would be used to carry any call to action elements in the form of banners etc. Brand items that were created included a 16-page nursery prospectus that was available for print and also as a PDF download from the school website. Other items included publicity materials such as road side banners and posters.

Since producing the rebrand, pupil intake has increased and they are now at capacity. This is all thanks to the staff but also creating a brand image for the Nursery that best reflects the ethos of the teaching staff and school.