ABOUT

THE CLIENT: Herts for Learning
PROJECT: North Herts College (NHC) Mini College Prospectus 2016/17,
SIZE: A5 148x210mm 12pp
SOFTWARE: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

North Herts College (NHC) is based in Hertfordhire. The college’s main vision is doing everything it can in helping young people reach their potential and help them get to where they want to be in life.

The college works with local businesses and with Herts for Learning, which is the largest school company in the UK - a leading provider of school improvement and business support products and services that enable schools, academies and educational settings inside and outside of Hertfordshire to deliver a great education.

The college prospectus needed to be unique, emphasising the NHC’s values and
vision, making it stand out from the crowd.Everything has to work together, to make a convincing case that your educational establishment is the right one. It all comes down to the design and the copy. At Herts for Learning (HFL) we provided support and design creativity and HFL was initially chosen to help design and create a new prospectus and mini prospectus. I worked with NHC’s marketing team as well as the marketing and resources team at HFL.

I wanted to make this prospectus fun, lively, colourful and engaging in its design creation and the first thing I did was utilise the angles from NHC’s stag head logo. These unique angles enabled me to play with shapes in an interesting way. the logos five colours were used throughout the design linking sections with pages of text and imagery. Images were supplied but infographics, diagrams and site maps were needed to be drawn and designed.