ABOUT

THE CLIENT: Golden Coast
PROJECT: Product Catalogue 2019
SIZE: A4 210x297mm 400pp

As the UK’s largest independent distributor of wet leisure products to the trade, Golden Coast prides itself on sourcing innovative products, offering superior customer service, and sharing their in-depth knowledge of the industry.

I was asked to design and innovated Golden Coast’s B2B annual full colour 400 page Product Catalogue - the company’s ‘bible’ and the core of the business, generating 90% of company sales. All of the products in this catalogue can be ordered via the company’s webshop where you can search either by name, description or by using the product code in this catalogue allowing you to make an order 24 hours a day, 7 days a week.

This meaty product involved introducing a tabular system down the right hand side of the page to help customers navigate to the category they are looking for. It also involved
updating charts, graphs, advertising and technical information, introducing infographics and heavily built on product photography, which needed individually setting up in purpose-built photographic studio.

Paper, paper weights and special finishes were all considered in the production of this manual.