ABOUT

When ‘The Academic’ asked us to launch their new single, we set out to give their fans a one-of-a-kind live experience, from the safety of their homes. To do this we created a collaborative, frame by frame, live animated music video, within Google Slides. We discovered that when you make a change in Google Slides it updates for anyone in the document almost instantly and figured we could use this to create low framerate animation, by having a team of people work in the document in real time. After crafting a story utilizing unique google features, we assigned each action to a live animator, and rehearsed endlessly to sync everyone up. Once the music started, our animators typed, drew shapes, added, and deleted pages and images, and dropped in gifs in sync with the song. All In front of a live audience of fans who freely moved around the document.