Alex Gianni Executive Producer


Teaming up with rising beatmakers, Bambii, Denise De'ion, and Perfxn, under the amplification of Grammy-winning artist Boi-1da, Bacardi launched a first-to-market NFT mixtape that replaces the traditional record label model with thousands of passionate fans, giving them a share of the song streaming royalties as the music gains popularity. By investing in this next generation of producers by buying an animated NFT and track, people could share in the artist's success and increase their streaming payouts via a smart contract on blockchain.


  • Bacardi Global BrandsClient
  • Alex BookerExecutive Creative Director
  • Amelia GiebalAccount Executive
  • David LubarsChief Creative Officer
  • Griselda SanchezPublic Relations
  • Jackson HarperCreative Director
  • James YoungExecutive Agency Producer
  • Jessica CocarroExecutive Agency Producer
  • Josh GoodmanAccount Executive
  • Julia MillisonMusic Supervision
  • Meghan WoodAccount Executive
  • Mia PotterAssociate Creative Coordinator
  • Mikaal HurryProject Manager
  • Philip SicklingerExecutive Creative Director
  • Raheal AragawiPublic Relations
  • Sabrina GhantousAssociate Creative Coordinator
  • Sturdy.CoProduction Company
  • Taylor MarshCreative Director
  • * Andrew OsborneExecutive Agency Producer
  • * D&AD
  • * Energy BBDOAdvertising Agency
  • * Alex GianniExecutive Agency Producer
  • * Steven PanarielloManaging Director
  • * Zach KulaPublic Relations
  • * Georgia MurphyAssociate Creative Coordinator
  • * Tatiana LanierAgency Producer

Music Liberates Music Mixtape