ABOUT

Working closely with senior stakeholders at Sony, I helped craft a premium suite of films designed to reposition the brand’s flagship headphones from a consumer electronics product into a luxury lifestyle statement. I led the end to end post production process across offline and online editing, shaping a cohesive package of content optimised for mobile and digital platforms while maintaining a high end, cinematic finish. The work focused on elevating the product’s visual language and storytelling to align with a more aspirational, fashion led brand positioning.