ABOUT
Heavily stylised with a cinematic aesthetic, REN brings sociocultural issues of gender stereotyping forward with a short fashion film. Produced in association with Tirade magazine, Gender Bender is a cinematic projection of a young man's journey of discovery towards his gender identify.
The video depicts the man’s night out where he is experimenting with his gender by taking an androgynous stand. He rejects the typical gender norms of masculinity and femininity by presenting himself as gender neutral. In the club is he surrounded by an array of characters each exploring their own identities and alter egos. He feels encouraged by the inviting darkness that the club brings and begins to challenge societies restrictive gender roles by morphing between them.
Back to Gender Bender project
Oliver Craddock
Freelance Graphic Designer
United Kingdom
Lauren Battersby
Graphic Designer intern, Trailblazer film
United Kingdom
Alaa Darwish
Creative Director, Art Director/ Partner, Beyond Creative Solutions
Jordan
Premier Group Recruitment Ltd
United Kingdom
Alexander Hawkings-Byass
Director, BMAS Agency
United Kingdom
Sukesh Shetty
Graphic Designer, Manipal digital
India
Daniel Blom
Graphic Designer, Darlington College
United Kingdom
Mayling Wong
Creative Director, REN
United Kingdom
Alex West
Analyst
United Kingdom