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The Lexus LS is packed with state-of-the-art, luxurious technology. Facial temperature recognition, air-con that moisturises your skin, and a vibration-control-reduction suspension to list but a few.

What's more, the car can control all these for you.

To demonstrate the level of refinement and luxury we grew 50 delicate orchids in an LS, documented their journey, and hand delivered individual flowers to a selection of chosen prospects.

64 went on to buy a Lexus, with 23 buying an LS. The LS sells for between £71,995 and £99,495 (on average a sale is worth £85,000), so these 23 sales represent an amazing ROI of 13:1 for a single communication