Alessandro Tessa Executive Producer

ABOUT

The supplied master was previously adapted for Japan. It featured an orange pump pack with animating oranges and orange blossom flowers throughout the demo/ pack shots.
Brief:
- Create a re-edit from different TVCs
- In the Demo/ pack shots - change oranges to peaches and the orange blossom flowers to sweet pea flowers
- change product variant to peaches variant (pump lid colour and pack label)
- Delivery - TVC + Digital
We executed this with a combination of Stills Photography, 3D (Modo) and Flame Assist.

MADEIT CREDITS

  • Unilever JapanClient

Dove Japan

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