ABOUT

A colleague at the PRI approached myself to discuss the recruitment challenges and ideas to strengthen the employer brand proposition and promote the PRI as an employer of choice.

I started exploring these challenges by meeting with the HR department, defining the problem to solve and brainstorming potential solutions. Promoting the PRI workplace culture and values was identified as core to attract quality candidates. I then started researching on what other companies were doing on such matters. We then decided to implement the existing linkedin campaign with a more "digital" approach. First step was to create a short clip to be posted on our website.

The idea on having a video presenting what life at the office looks like, came naturally as the relaxed vibe was one of the main assets along with work at making a real impact in the world.

We are now trying to push the clip out on social channels. We will shortly create a separate campaign for each of the open positions currently available.