ABOUT

Brand identity and visual comunication for Poplar Festival

Poplar is a music and cultural Festival in the city of Trento, located in northern Italy. Poplar is born to revitalize the city and offer a new occasion for students to gather through music and culture. The Festival sees numerous artists playing a big variety of genres (from Indie to HipHop, from Electronic to Raggae...). Poplar Cult is the part of the Festival dedicated to discover, learn and discuss togheter with journalists, scientists and experts from different areas of knowledge.

The project is a fictional rebranding of Poplar Festival. The new visual identity wants to bring a fresh and vibrant image that can properly communicate and represent the soul of the event, where a melting pot of artists, musicians, academics and more come togheter to give life to a unique experience.