About me

I'm a 10+ years experienced, award-winning, integrated strategic thinker.
With extensive background in Brand Strategy, Retail Design, Shopper Marketing, I help brands connect with, and convert, people across the purchase journey by planning and delivering memorable and meaningful experiences.
I am proud of claiming UK and Global mastery of FMCG (Household, Beauty, Alcohol & Beverages, Confectionery), Consumer Electronics, Imaging, and Retail world-leading brands such as: Unilever, P&G, Kimberly Clark, Diageo, Coca Cola, Ferrero, Sennheiser, Sony and Nikon.
I'm a trend-hunter and an avid reader, with track record success in pitches. Exceptional presentation skills (Italian hand-gestures included). my strategic profile is perfectly rounded by a hands-on, pragmatic and reliable approach to all kinds of projects.
I'm also a keen street photographer, a forever-wannabe world-class DJ and vinyl collector, a sneakers addict and a passionate basketball player and team manager.