ABOUT

The MasterCard UEFA Champions League Festival was two experiential exhibitions to celebrate Champions League Final held in Milan in 2016. The main experiential was located in Piazza del Duomo where fans could use the barber shop to get free haircuts in various football styles. As well as being able to watch previous games and the final on the main screen. There were 3 booths for which fans makes a video to share their football experiences. The second experiential was located at Castello and was where a further 3 booths were located for fans to share their football experiences as well as a TV screen for fans waiting to watch previous videos made.