ABOUT

“50M from” is a concept for an unconventional tourist “non-guide” designed with the intention to move the tourist’s eye away from the most famous and conventional turisty spots to see something really local and interesting.
The name “50M from” is a joke because takes the 50M logo from the 50 Motel (the project was born as a plus for the Citizen M Motel company) and add the “metrical” value (50 meters from) that is the distance intented to be from the most famous turistic location to the unknown and local one. This advertising concept want to force the point of view of the traveller to change direction and try something else that otherwise he would not notice. Project developed during a workshop with Kessels·Kramer Agency in Venice.