ABOUT

ALESSI. EXTRA ORDINARY
Alessi is loved around the world. It has been described as a “Dream Factory”, which uses its products to make people’s dreams come true, providing them with the art and poetry that they seek in their daily life. Given that proposition, I developed a new campaign for them, which expresses Alessi’s extraordinary values.

“A di Alessi” has the same proposition as the main brand, but it’s produced for the mass market (high production, lower prices yet still good quality).
(The word “pop” used in the claim means “popular” for the Italian audience.)