ABOUT

The Brief

Small businesses not using Bing Ads are missing out on their best customers.


The Idea

To dramatise this, we’ve created a campaign entirely based on invisibility, a concept that involved an interactive use of DM and a clever use of EM.
To dramatise the risk of invisibility that many SMBs are running, we turned the standard “download images” line into a more compelling message. This piece wants to prove how even the smallest bit of content can be used in a disruptive but consistent way.