ABOUT

The Brief

Convince app developers not to underestimate Windows Phone market place and eradicate the belief that there’s no money/fame/success in it.



The Idea

We showed them what they were missing out. We created Fabio Lous, the amazing developer who made it porting his apps to Windows market place. He’s the most unlikely successful man ever but, believe it or not, he’s now the man, the one you would be like if you were a developer. To achieve this, we’ve created a whole world made of videos, websites, memes, gadgets and banners. Everything is opulent and lavish, but also very hilarious and funny. It’s fabulous. He’s Fabio Lous.