ABOUT

The Brief

Prove that, with the new wireless charger, you can charge your Lumia Lumia 930 wherever you are, whenever you want.



The Idea

A series of quick and funny “tutorials” show how to charge your Lumia in the most different, unlikely and surprising scenarios. From the extremely detailed and believable to the manifestly fake. This is basically the structure of all our videos: opening with real footages that give the idea of our scenario, they rapidly turn into fake and absolutely not believable close-ups. The latters look so cheesy and fake that they turn out to be cool. In a nutshell: a believable plot and an even more plausible setting suddenly become something completely fake (and yet adorable).